AMRIT WAS APPROACHED BY ADVERTISING AGENCY PUBLICIS TO RUN A CAMPAIGN FOR CINEWORLD CINEMAS AND REALD 3D, CALLED #CINEWORLDSUPERME.
Amrit has built a modest but loyal following on Instagram and was asked to run a competition in which Instagram users/followers entered by submitting their superhero idea.
Of all entries, 5 would be picked and illustrated as superhero concepts. Of the 5, each was posted on Amrit’s Instagram and the entry with the most likes won the top prize of their concept being rendered in 3D by Real-D 3D.
This involved lots of concept work behind the scenes and utilising Instagram’s story and post features to engage users, generate entries to the competition and acquire votes to decide the winner – exciting stuff!
Check out some of Amrit’s early concept & development work as well as the final art below.